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Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.


Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.


He is the founder of Astroten, a consultancy that applies behavioural science to marketing.


He regularly runs training session with brands, big and small, using insights from behavioural science to help solve their problems. 


He tweets about the latest social psychology findings from the handle @rshotton.

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